HYPER LOCAL REVENUE MODELS
NAB Radio & TV Executive Web Training
When it comes to Internet business models for broadcasters, one size does not fit all. We're looking forward to addressing this critical issue when we conduct a special training session for the NAB; National Association of Broadcasters, on July 28 in Washington, DC. This fact-based session will feature a comprehensive overview of the leading online business models gaining traction in the marketplace today. Specific steps and rationale will be presented on how broadcasters can select and implement the most appropriate of these models for their specific properties and competitive environment. Steps, … [Read More...]
AOL PATCH: Hyper-Local Sales a Priority
Patch; AOL's bet on hyper-local news, is now executing the next phase of their highly anticipated roll-out. Many markets have reported recruiter inquiries, private meetings, and attempted poaching of traditional newsrooms. Some local bloggers are saying 'no thanks', while others are accepting the (reportedly) mediocre offers. The employment boards are brimming with Patch job posts looking for editors, regional publishers and most importantly: seasoned local & regional sales executives. Hmmmmm. Sales hires already? Now that's smart. AOL's decision to hire for sales expertise early … [Read More...]
HYPER-LOCAL REVENUE WATCH
Battle Heats Up. Hyper Local News & Revenue
The hyper-local, online news space is getting crowded. Maybe it’s time to start throwing some elbows? Digital marketing dollars of most small business, are still up for grabs. When you take these tiny but high volumes of mom & pop budgets, and combine them with the ‘asleep at the wheel’ efforts of traditional media, you can see why AOL/Patch, Reach Local, Groupon, Hyper-Local Incubators, and other indie efforts are doubling down and are going in for the kill. Yet, when it comes to big media's foray into this space, it's full of well intentioned, but often misguided efforts. Here are recent items of note, on what’s working and what’s not…..in building profitable, hyper-local … [Read More...]
Starting Hyper-Local News and Ad Networks
Whether you're a big Media company, or an up-n-coming indie-journalist/content creator.... participating in Hyper-Local Advertising & Content Networks could be critical to your online success. FACT #1: Small businesses are quickly moving their ad budgets to web. In addition to your own direct sales efforts, there are substantial revenue & cost reduction benefits when you take part in the efficiencies of a shared sales and service "Co-operative", or 'Hyper-local incubator'. (see below) FACT #2: Your work as a writer/reporter has incredible value. Especially to big Media. Why 'donate' it or sell it for peanuts? Understand online journalism business models, before you … [Read More...]
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